WAYFINDING & SIGNAGE DESIGN
Wayfinding and signage doesn’t just have to be seen as a visual information system that guides people from A to B. It can be used to create a more positive experience that gives life to a space and encourages exploration of the area.
A well-designed wayfinding and signage design system can be an effective form of brand communication, helping to create memorable experiences for visitors as they navigate through their journey.
Through the use of specific materials, typography, colours, iconography and other visual elements, it’s possible to create a distinctive style that conveys and compliments the surrounding environment. Vibrant and eye-catching applications with clear and informative signposts helps to enhance the wayfinding journey and connection any visitor may have with the space. The placement and design of signage can also have a significant impact on how people interpret and interact with the space, making it an important element of any successful design strategy.
