PLACENAMING
The right name is critical to any new development and one of the most important parts of any branding procedure as it’s often the first port of call for any audience. From safe to radical routes the strategic approach should always look to create a memorable and unique name that channels the architecture and vision of the building or reflects the character and heritage of the surrounding area.
Generating place names can open up a whole host of options and ideas, but we need to make sure they cover all aspects of the property. The name needs to capture the long term vision of the development and ensure longevity, it should be considerate of the location and the people who will be living/working within the space. The right name should stand out from its local competitors and be easily identifiable with a presence of its own.
The process of identifying viable place names should consider all the above. Having examined the pros and cons of each option and deciding which one aligns the space best you’ll create a strong framework for the brand concept and idea to prosper.
It could open the door for some unusual and interesting ideas that sets it apart from competing schemes with the added confidence that it’s also the right choice for your property or area!
