ART DIRECTION
Art direction is integral in crafting successful creative campaigns, it’s how we bring ideas to life and create stories that resonate with the target audience whilst also driving the overall aesthetic of a campaign. Art direction dictates how campaigns should look and feel while ensuring the brand identity remains consistent across all channels to create a unified look that is recognisable and reflective of the brand’s ethos and core values.
Through creative storytelling we’ll make sure a clients vision and goals are conveyed to their audience across all their marketing campaigns. Art direction oversees all the visual aspects of any project creating a style that is clearly recognisable, carefully considering the format and layout of any artwork through design elements such as font choices, colour schemes and imagery.
By directing the visual approach for every project we touch we manage and support all those involved throughout the entire creative process, ensuring brand consistency across all digital and printed marketing collateral.
