Express Building

Ever sold anything to yourself in your own pitch? That’s precisely what happened when we created and presented the Express Building marketing campaign.

About 5 years ago I was working on a new brand campaign for the Express Building in Manchester. Right from the start the space stood out to me, there was something I loved about its rich history and presence,

I kept picturing how it would have been back in its former glory, the old printing presses, the noise of the typewriters, the work ethic. It really inspired me creatively.

As we started to build the campaign we looked to the future and how it would evolve, the availability of co-working space providing a new generation of professionals a new way of working. From the initial plans, CGI’s, architectural features and location, I could already picture myself working there someday.

Fast forward a few years and that’s exactly what happened! I started Studio RCW and kept a very keen interest in the progress of the site, till it came to a point where I needed some office space myself and the business.

As luck had it Huckletree was just launching their new space in Ancoats at the Express Building, so I booked a viewing on their opening week and I’m still here!

It’s amazing how some things work out and the path it can take you on and it just goes to show the right space is out there for everyone!

Posted on 29th July 2023